of the major shortcomings of both education and community websites
tends to be a shuffling of locations. One week the address is
tucked away on one part of the organisation’s server,
the next it has been shunted to an even more obscure location.
Many times such a change occurs even without a simple re-direct
page being placed at the old address. The net result is a confusing
and frustrating game of hide-and-seek for anyone wanting to
use the site. For any potential visitors this is tantamount
to putting up the back in five minutes sign and never returning.
degree of consistency then is essential if one wishes to avoid
anonymity online. If you don’t change your business address
or phone number each month, why would you change your web or
email address? Select the best you can afford. As soon as you
can afford the best, move to it and stay there.
few simple steps at the beginning of the process could ensure
the long term success of your web presence.
a general principle should always be observed: guard your electronic
real estate against all invaders, tyrants, web Nazis and bureaucrats.
Your web location is your calling-card, information sheet, contact
list and statement to the world. If you lose it, you lose your
column: Managing graphics
free to call for a quote on 0421 349 086
or email us at firstname.lastname@example.org.