Jacobian Redlich Kwong, the 3rd beer to join the Jacobian Family.
Redlich Kwong is a dry lager with a fruity aftertaste best on the palette with a pasta, fish or any other Jacobian beer. Originating back in 2005, Jacobian Redlich Kwong shot straight to the top of many beer drinking guides, being featured on the front cover of 'What to Drink' November 2005, an internationally acclaimed beer and wine magazine.
Jacobian Microbreweries let Redlich Kwong arrive quietly and make it's own mark on the field. Today, Redlich Kwong is fiercely advertised on certain markets and can be seen on some of the most prominent billboards in Tokyo, Ho Chi Min City and Bejing. Many of the advertising sayings such as "Hey Chinese Man - Make Me Dim Sim", "A Chingity Chong it's Redlich Kwong", "Try it Once", "Let's get Pissed" and 'We're Big in Japan" are now commonly used household sayings around the world.
Some of the advertising campaigns are shown below.